A list broker
acts as an agent for those who wish to conduct
direct marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. B ...
campaigns via direct mail, email, or
telemarketing
Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequen ...
.
List brokers provide lists that, minimally, contain a prospect's name and physical address.
Consumer Lists may include additional
demographic
Demography () is the statistical study of populations, especially human beings.
Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as edu ...
information such as age, gender, income, etc.; Business Lists may include firmographic information like job title, industry, employee size, etc. List Brokers work on behalf of their clients to find the best lists that reach their clients' desired target audience in which to promote/advertise their product or service, and coordinates the procurement process.
Many promotional mailings such as catalogs, coupons,
promotional offers and credit offers utilize lists purchased through list brokers.
Common associations to which list brokers belong are the
American Marketing Association and the
Direct Marketing Association.
See also
*
Direct marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. B ...
*
Distribution list
A distribution list is an application of email client programs that allows a user to maintain a list of email addresses and send messages to all of them at once. This can be referred to as an ''electronic mailshot''. Sending mail using a distribu ...
*
Electronic mailing list
A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is re ...
*
Information broker
A data broker is an individual or company that specializes in collecting personal data (such as income, ethnicity, political beliefs, or geolocation data) or data about companies, mostly from public records but sometimes sourced privately, and s ...
References
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Direct marketing